Founder image


By Bianca Whyte

Bianca Whyte® is the creative drive behind the brand. An ex-champion Australian motocross rider, she originally set out to design a range of motocross clothing for women. After graduating in 2011 she was appointed as a design assistant for the Kardashian Kollection where she realised her creative flair for womenswear. After one year in the role she was promoted to head designer and moved to Los Angeles to work closely with the Kardashian sisters Kim, Khloe and Kourtney.

Four years in LA was a Hollywood dream come true for Bianca, designing also for celebrities such as Cindy Crawford and Kelly Osbourne. Highly ambitious and driven, Bianca wanted a new challenge and was adamant to design for herself which is when she moved to London.

In June 2017, Bianca started her own label Whyte Studio® with her mother, her original fashion icon Lynne Haywood.

A person who encompasses all aspects of her creative surroundings, she is also known as DJ B Whyte, an international house DJ. Bianca’s creative drive is unstoppable!


Whyte Studio® by designer Bianca Whyte is a contemporary brand that embodies creativity and empowerment through iconic pieces designed to enhance individual style.

Whyte Studio® produces edited capsule collections built and designed on the tenets of tailoring and impeccable detailing. Using only high-quality and hand selected fabrics, Whyte Studio™ creates transitional investment pieces.

Whyte Studio® supports ethical manufacturing and supports sustainability through small thoughtful production runs limiting mass production.

Whyte Studio® evokes confidence through its’ trademark style: tailored, sports and unique detailing.

Whyte Studio supports and designs for the multi facets of the wearer’s lifestyle whether it is work, travel, entrepreneurship and creative endeavours.

Product image